Lead generation with paid social: Build a system that actually fills your pipeline.
Most $5k to $10k a month lead gen budgets are wasted because the strategy is wrong before a dollar is spent. This course gives you the framework to pick the right channel, the right strategy, the right system, and the AI tools that compress weeks of manual work into hours.
Pick the right channel and strategy for your business and budget
Build a system that captures and qualifies leads automatically
Automate enrichment, scoring, and follow up with Claude and scripts
Modules
Channel & strategy: pick your approach
Meta vs LinkedIn. Cold database vs warm leads vs hybrid. The decision matrix that tells you exactly where to start based on your business and budget.
The lead generation system
Lead magnets, landing pages, Lead Ads, qualification, and CRM handoff. The end to end flow from ad click to qualified lead in your inbox.
Automate with AI and scripts
Use Claude or your favourite LLM to enrich, qualify, score, and follow up with leads at scale. Includes a downloadable toolkit of prompts and scripts.
Bonus resource
Lead Generation toolkit: prompts, scripts, and templates
Ready to use Claude prompts for lead qualification, scoring, and personalised follow up. Plus Apps Script snippets for CRM enrichment and automated workflows.
Read in order. Pick your path. Then automate.
Each module builds on the last. Module 01 is the most important: spend the time to make the right channel and strategy decisions before you do anything else. Module 02 walks through building the actual lead capture and qualification system. Module 03 shows you where AI saves the most time and gives you the toolkit to plug it in. After your first 60 days running the system, come back to Module 03 and start automating the parts that have become repetitive. That's where the real leverage is.