UGC, Creators & TikTok: Build authentic content that converts on every channel.
Most ads look generic now. AI slop fills feeds. The brands cutting through are the ones running real creator content in vertical 9:16, on Meta and TikTok. This course gives you a repeatable system to partner with creators and produce content that performs on Meta first, with TikTok as a secondary discovery driver when budget allows.
Find, vet, and partner with the right creators for your brand
Build a monthly creator content engine that fuels your Meta ads
Add TikTok as a discovery channel when ready, using the same content
Modules
Why creator content wins
Why UGC and creator content outperform brand-produced ads, especially as AI-generated content floods feeds. Why this matters first for Meta, and where TikTok fits.
Find & partner with creators
The 4-step partnership system. Where to find creators. How to vet them. How to make first contact. How to structure the deal so both sides win.
Brief, manage, and use the content
How to brief creators properly. Content angles that work. Usage rights and contracts. What to do when content arrives, and how to repurpose it across platforms.
Partnership Ads & Spark Ads
The native ad formats that always outperform uploaded creatives. Run creator content as Partnership Ads on Meta, then take the same posts to TikTok as Spark Ads when you're ready for a second channel.
Build the engine for Meta. Add TikTok when ready.
The system you're about to learn was built for Meta first. Creator content is what cuts through on Meta now that AI-generated ads are everywhere and 9:16 vertical is the default for every placement. Once your engine is running, TikTok becomes a low-effort second channel using the same content. Modules 01 to 03 build the engine. Module 04 covers the native ad formats that handle distribution on both platforms: Partnership Ads on Meta and Spark Ads on TikTok. Some brands stay on Meta only and that's fine. Some categories (beauty, fashion, gadgets, wellness) benefit more from TikTok and should add it sooner. Either way, you'll know what to do.