meta-for-ecommerce
Catalogue ads are not a side campaign. For most ecommerce brands spending $5k to $10k a month on Meta, they are where the majority of the ad budget actually lives. The retargeting DPA showing people what they just browsed. The Advantage+ Shopping campaign finding new customers automatically. Both running around
creative
Most ecom brands run Meta ads the same broken way: a few static ads, no testing structure, hoping ROAS stays positive. The Creative Flywheel is the alternative — a repeatable system that surfaces winners every week.
ai-creative
If your Meta ads are running today, you're competing with thousands of other ads for 1.7 seconds of attention. Here's the 3 step framework I use to write hooks that actually stop the scroll.