Course library

Learn paid social, the HWC way.

Work through at your pace. Every course is built from what actually works across real client accounts.

For ecommerce brands

Core playbook

Meta for E-Commerce

Drive more online sales. Campaign structure, Advantage+, audience strategy, and everything that moves MER.

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Creative system

AI Creative Mastery

Turn AI tools into a repeatable production system. Briefing, production, iteration — so output doesn't look AI.

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Creator partnerships

UGC, Creators & TikTok

Build authentic content that performs across Meta and TikTok. Find creators, brief them, run Partnership Ads and Spark Ads.

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For lead generation businesses

B2B & services

Lead Generation With Paid Social

Paid social for B2B, SaaS, and professional services. Lead quality over volume, qualification funnels, and platform-specific tactics for LinkedIn and Meta.

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Not sure where to start? If you're on Meta for ecommerce, begin with Meta for E-Commerce. If you're generating leads, go to Lead Generation.