There is a wave of tutorials right now showing you how to connect Claude, or your favourite LLM, to your Meta ad account. Ten minute setup. Official Meta connector. Ask your account questions in plain English and it answers. All of that is real, and all of it is the
Everyone has the tools now. That is the problem. A year ago a polished video ad meant a shoot, a crew and a few grand. Today you type a sentence into a free app and get something back in ninety seconds. The barrier to entry collapsed. So the thing that
Catalogue ads are not a side campaign. For most ecommerce brands spending $5k to $10k a month on Meta, they are where the majority of the ad budget actually lives. The retargeting DPA showing people what they just browsed. The Advantage+ Shopping campaign finding new customers automatically. Both running around
A practical playbook for ecommerce brands to find, brief, and partner with creators. From outreach templates to usage rights — the system that turns creator content into your top performing ads.
Most ecom brands run Meta ads the same broken way: a few static ads, no testing structure, hoping ROAS stays positive. The Creative Flywheel is the alternative — a repeatable system that surfaces winners every week.
If your Meta ads are running today, you're competing with thousands of other ads for 1.7 seconds of attention. Here's the 3 step framework I use to write hooks that actually stop the scroll.
How Australian retailers can turn DMs into dollars. The struggle for ecommerce brands isn't traffic, it's converting cold visitors into conversations. Here's how conversational commerce solves that.
If you're an ecommerce brand owner in 2026, the data suggests organic social is harder than ever — and more important than ever. Here's how to think about it without burning out.
Managing paid ads in 2026 feels like running on a treadmill — the algorithm keeps changing, your costs keep rising, and your wins don't compound. Here's how to build a system that does.
Most ecom brands sell vitamins (nice to have) and wonder why ads don't convert. The fix is to reposition around aspirin (urgent problems). Here's the audit framework I use with every new client.
Stop wasting money on polished ads that look great but don't sell. These 10 low cost formats consistently outperform high production creative for ecommerce brands spending under $10k a month.
If you're spending less than $10k a month on ads, you don't have the luxury of building demand for vitamins. You need to find the people who already feel the pain and sell them aspirin.
measurement
I had a chat with a client yesterday who was panicking over one bad ROAS day. Daily ROAS is the single most misleading metric in ecommerce ads. Here's what to track instead.
tactics
Meta quietly changed something in the backend again. One specific update caught my eye this week — and if you don't change this setting, your campaigns will quietly underperform.